NewBusinessUniversity is part of Calworth Glenford, a consulting firm owned and operated by Richard Geller since 1995.

Principals include Richard Geller and Jay Rosenberg.

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About our resources

About Richard Geller

I started my first company at age 15. We sold a novelty gift item called the Perpetual Motion Top. It failed, but I learned a lot. When I was 18, I started AED Security, a commercial and residential fire and burglar alarm company. I had worked for an alarm company and I felt qualified to run my own. I built a sales force and we developed and ran a sophisticated direct marketing operation to obtain leads and turn the leads into customers. We had a number of large customers including the FBI! I sold AED Security to a group of businessmen who were smarter than I was, and I understand that they sold it to Honeywell though I can’t be completely sure.

In the 1990s, I started a direct marketing consulting firm that specialized in high tech clients. I ended up with three offices and clients including IBM, Packard Bell, Davidson & Associates (now part of Cendant), and a number of small public and private companies.

That’s when I first started getting involved with franchising and franchised dealer networks. I helped set up a number of franchises including NuSmile, Styles on Video, Equipment Recycling Network, Personal Clothiers Franchise Corporation, and some others.

I joined Plexstar, a company that my smarter brother David co-founded, and I became David’s partner in 1998, and together we co-founded Amazing Media.

I was instrumental in raising $14 million from Silicon Valley venture capitalists for Amazing Media, and I originated many of the core concepts of the Amazing Media marketing technology.

I have authored four books on business marketing and I am on the board of directors of a venture-backed Maryland company, Judicial Dialog Systems. I co-founded Sponsera, a marketing technology start-up that I run with David Geller.

About Jay Rosenberg

I graduated from the University of Illinois and became director of product marketing and subscription sales for Playboy magazine. I leaned a tremendous amount at Playboy, although I can’t say I met too many bunnies.

In 1980 I went out on my own and founded JSR Advertising Corporation, a full-service, vertical agency providing clients with strategic planning, research, creative services, including design, photography and copywriting, and print production and media services.

My clients over the years included Aegon, FirstCard, GE, Honda, JC Penney, Random House, RCA, Sears, Sony, Walt Disney and Wards.

I have been responsible for creating and printing over 200 million inserts and mailings targeted at oil company and bank credit card holders. I have designed and executed marketing campaigns for all kinds of companies, large and small.

For PricewaterhouseCoopers, I developed an individualized financial and retirement planning program for the City of Chicago's 45,000 teachers.

For J P Morgan Chase Bank and the Spanish Broadcasting System, I developed and implemented a mortgage sales program nationwide for the Hispanic community.

I worked with Merrill Lynch and the GMAC Bank to provide brokerage services to General Motors' 250,000 employees and 3 million retirees.

Since 2000, I have been consulting for clients as varied as the Internet Dental Alliance and Fisher Investments, a portfolio management firm for high net worth individuals.